MELISSA BALM BRAND IDENTITY AND PACKAGING

Approaching me with aspirations of transforming his lip balm and salve-making hobby into a bona fide business, my client sought assistance in developing his product into a fully-fledged brand before its market debut.

In the process of packaging design, several objectives need to be met to create effective and successful packaging.

● Product Protection

● Product Containment

● Information Communication

● Product Differentiation

● Aesthetics

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    Brand and Product Overview

  • Market Research and Positioning

    The lip balm market is currently valued at over 1 billion US dollars and is expected to grow to 1.3 billion US dollars by 2009

  • Competitors include Burt’s Bees, Chapstick, Carmex, Blistex, Aquaphor, Eos, and Vaseline Lip Therapy

  • The target audience for Melissa Balm is individuals interested in natural alternatives to everyday products. This audience values brands that are transparent with their ingredients.

PERSONAS

Meet the dynamic duo created to help flesh out the personalities, interests, wants, and needs of the target audience – Personas born from data analysis and market research.

MOODBOARD AND PRELIMINARY SKETCHES

This mood board and early graphic sketches encapsulate the luxury and serenity that Melissa Balm brings to the daily routine. It's all about embracing the opulent details while staying connected to nature's wonders. From the smooth, rich textures of the product to the soothing qualities of natural ingredients, this aesthetic serves as a reminder that every day can be a luxurious indulgence highlighted by nature's profound beauty.

BRANDING GUIDELINES

FINAL PRODUCT

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INTEGRITY CONCRETE